Kelly Schultz built The Great Pumpkin Farm into a seasonal draw near Buffalo
Kelly Schultz started The Great Pumpkin Farm in Clarence, New York, after having no farming background. The seasonal attraction now draws over 100,000 visitors each fall and brought in $2 million in annual revenue in 2025, according to documents reviewed by CNBC Make It.
A video clip shows Kelly Schultz describing how he turned a small farm in Clarence, New York, into The Great Pumpkin Farm. The story matters because the seasonal attraction now draws large crowds and brings in substantial revenue despite being open only a few weeks each year.
A farm built after a late start
Schultz, a second-generation antique seller, said people laughed when he announced plans to start a pumpkin farm. He had no prior farming experience when he bought the property in 1993, according to the clip.
What the farm has become
The Great Pumpkin Farm is about 15 miles northeast of Buffalo and draws over 100,000 visitors each fall, according to the clip. Documents reviewed by CNBC Make It say it brought in $2 million in annual revenue in 2025.
Video: @cnbc on Instagram
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